Initial situation

With its eCommerce site"abfallserviceonline.at", FCC Austria Abfall Service AG is one of the top providers in its segment. They offer a range of different "products" or services - from bulky waste disposal to the disposal of construction waste. At the same time, these offers have a very strong geographical reference.

Challenge​

The requirement for Shopstory was to uncover as many relevant keywords as possible in relation to their offers, which have a high search volume and low organic competition. At the same time, it was also a matter of checking the keywords for their profitability and the additional visibility generated.

Solution​

Once connected to the product feed, Shopstory AI was able to discover hundreds of new exciting keywords for each product. These keywords were used to enrich the product description and to create additional blog posts. After just one month, significant improvements in visibility and average position on Google were achieved. At the same time, Shopstory made it possible to discover new keywords for Google Ads every month. The software took over all of the manual effort and the customer only had to activate the recommended ads with one click.

"Shopstory allows us to automate a variety of activities, saving us a lot of time in processing."

Lucie Zumrova
Head of Group Communication & CSR

Results

• 31% increase in organic ranking of selected products
• Uncovering keywords with high demand and low competition
• Increase in traffic by 6% on product pages and an increase in revenue

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