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House of Nutrition

Conversions in Google Ads increased by 107%

30.1.2024

A big booth of House of Nutrition at an event
House of Nutrition

Conversions in Google Ads increased by 107%

30.1.2024
January 30, 2024
A big booth of House of Nutrition at an event
Webinar

Conversions in Google Ads increased by 107%

30.1.2024
January 30, 2024

Background & Challenge

House of Nutrition is a leading health and nutrition retailer in the Netherlands with a global presence. Known for their extensive range of high quality nutritional supplements, sports nutrition products and health foods, they serve a diverse customer base ranging from fitness enthusiasts to people striving for a healthier lifestyle.

Despite their success, they had outsourced their e-commerce advertising to a marketing agency and faced several challenges:

  • Low performance: They were not satisfied with the results of their Google Ads campaigns, which had low conversion rates, high cost per acquisition and negative returns on ad spend.
  • Ineffective campaign spend: They burned a lot of money on irrelevant or low-quality traffic without getting enough value or achieving their goals over time.
  • Lack of control and involvement: They felt disconnected from their performance campaigns and the advertising process as they had minimal visibility or influence over campaign details.

These issues prompted them to take a more hands-on approach to their marketing strategies, looking for tools and platforms that would allow them to have more clarity, control and insight into their marketing activities.

The solution

To overcome these challenges, House of Nutrition switched to Shopstory, a no-code platform that allows online stores to manage and optimize their Google Ads campaigns. Our platform allowed them to use a flow that automatically updated bidding strategies in Google Ads based on their historical data and custom thresholds for conversions and costs that adjusted campaign optimizations to their specific business needs. This gave the marketing team direct control over their ad performance and a good sense of their return on ad spend (ROAS). They also set up real-time notifications that alerted them via email or Slack to keep them informed of any changes or issues.

House of Nutrition stand at an event

The results

Shopstory enabled House of Nutrition to make a smooth and successful transition from outsourcing their Google Ads campaigns to an external agency to managing them in-house with ease and efficiency. Our platform empowered them to be more involved and proactive in their advertising performance by giving them full access and insight into their campaign details and changes. Thanks to Shopstory, House of Nutrition achieved a remarkable increase in their conversion value from Google Ads, which increased by 107% compared to the same period last year. They also saved a lot of time and effort in managing their advertising campaigns, which they reduced by 62%. Today, House of Nutrition can make data-driven decisions and drive their marketing strategy as they can now see the whole picture, make sense of their paid advertising activity and see results.

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Results

107%
Increasing the conversion value from ads
62%
Less time spent on campaigns
"Switching to Shopstory has brought a significant improvement to our advertising campaigns. We have seen a noticeable increase in conversion value and it has helped us to manage our time, costs and resources more efficiently. It's a valuable marketing tool and I'm very happy to have full control over our campaigns again."

Nancy Heijnis

Digital Marketing Manager at House of Nutrition

Background & Challenge

House of Nutrition is a leading health and nutrition retailer in the Netherlands with a global presence. Known for their extensive range of high quality nutritional supplements, sports nutrition products and health foods, they serve a diverse customer base ranging from fitness enthusiasts to people striving for a healthier lifestyle.

Despite their success, they had outsourced their e-commerce advertising to a marketing agency and faced several challenges:

  • Low performance: They were not satisfied with the results of their Google Ads campaigns, which had low conversion rates, high cost per acquisition and negative returns on ad spend.
  • Ineffective campaign spend: They burned a lot of money on irrelevant or low-quality traffic without getting enough value or achieving their goals over time.
  • Lack of control and involvement: They felt disconnected from their performance campaigns and the advertising process as they had minimal visibility or influence over campaign details.

These issues prompted them to take a more hands-on approach to their marketing strategies, looking for tools and platforms that would allow them to have more clarity, control and insight into their marketing activities.

The solution

To overcome these challenges, House of Nutrition switched to Shopstory, a no-code platform that allows online stores to manage and optimize their Google Ads campaigns. Our platform allowed them to use a flow that automatically updated bidding strategies in Google Ads based on their historical data and custom thresholds for conversions and costs that adjusted campaign optimizations to their specific business needs. This gave the marketing team direct control over their ad performance and a good sense of their return on ad spend (ROAS). They also set up real-time notifications that alerted them via email or Slack to keep them informed of any changes or issues.

House of Nutrition stand at an event

The results

Shopstory enabled House of Nutrition to make a smooth and successful transition from outsourcing their Google Ads campaigns to an external agency to managing them in-house with ease and efficiency. Our platform empowered them to be more involved and proactive in their advertising performance by giving them full access and insight into their campaign details and changes. Thanks to Shopstory, House of Nutrition achieved a remarkable increase in their conversion value from Google Ads, which increased by 107% compared to the same period last year. They also saved a lot of time and effort in managing their advertising campaigns, which they reduced by 62%. Today, House of Nutrition can make data-driven decisions and drive their marketing strategy as they can now see the whole picture, make sense of their paid advertising activity and see results.

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Background & Challenge

House of Nutrition is a leading health and nutrition retailer in the Netherlands with a global presence. Known for their extensive range of high quality nutritional supplements, sports nutrition products and health foods, they serve a diverse customer base ranging from fitness enthusiasts to people striving for a healthier lifestyle.

Despite their success, they had outsourced their e-commerce advertising to a marketing agency and faced several challenges:

  • Low performance: They were not satisfied with the results of their Google Ads campaigns, which had low conversion rates, high cost per acquisition and negative returns on ad spend.
  • Ineffective campaign spend: They burned a lot of money on irrelevant or low-quality traffic without getting enough value or achieving their goals over time.
  • Lack of control and involvement: They felt disconnected from their performance campaigns and the advertising process as they had minimal visibility or influence over campaign details.

These issues prompted them to take a more hands-on approach to their marketing strategies, looking for tools and platforms that would allow them to have more clarity, control and insight into their marketing activities.

The solution

To overcome these challenges, House of Nutrition switched to Shopstory, a no-code platform that allows online stores to manage and optimize their Google Ads campaigns. Our platform allowed them to use a flow that automatically updated bidding strategies in Google Ads based on their historical data and custom thresholds for conversions and costs that adjusted campaign optimizations to their specific business needs. This gave the marketing team direct control over their ad performance and a good sense of their return on ad spend (ROAS). They also set up real-time notifications that alerted them via email or Slack to keep them informed of any changes or issues.

House of Nutrition stand at an event

The results

Shopstory enabled House of Nutrition to make a smooth and successful transition from outsourcing their Google Ads campaigns to an external agency to managing them in-house with ease and efficiency. Our platform empowered them to be more involved and proactive in their advertising performance by giving them full access and insight into their campaign details and changes. Thanks to Shopstory, House of Nutrition achieved a remarkable increase in their conversion value from Google Ads, which increased by 107% compared to the same period last year. They also saved a lot of time and effort in managing their advertising campaigns, which they reduced by 62%. Today, House of Nutrition can make data-driven decisions and drive their marketing strategy as they can now see the whole picture, make sense of their paid advertising activity and see results.

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Background & Challenge

House of Nutrition is a leading health and nutrition retailer in the Netherlands with a global presence. Known for their extensive range of high quality nutritional supplements, sports nutrition products and health foods, they serve a diverse customer base ranging from fitness enthusiasts to people striving for a healthier lifestyle.

Despite their success, they had outsourced their e-commerce advertising to a marketing agency and faced several challenges:

  • Low performance: They were not satisfied with the results of their Google Ads campaigns, which had low conversion rates, high cost per acquisition and negative returns on ad spend.
  • Ineffective campaign spend: They burned a lot of money on irrelevant or low-quality traffic without getting enough value or achieving their goals over time.
  • Lack of control and involvement: They felt disconnected from their performance campaigns and the advertising process as they had minimal visibility or influence over campaign details.

These issues prompted them to take a more hands-on approach to their marketing strategies, looking for tools and platforms that would allow them to have more clarity, control and insight into their marketing activities.

The solution

To overcome these challenges, House of Nutrition switched to Shopstory, a no-code platform that allows online stores to manage and optimize their Google Ads campaigns. Our platform allowed them to use a flow that automatically updated bidding strategies in Google Ads based on their historical data and custom thresholds for conversions and costs that adjusted campaign optimizations to their specific business needs. This gave the marketing team direct control over their ad performance and a good sense of their return on ad spend (ROAS). They also set up real-time notifications that alerted them via email or Slack to keep them informed of any changes or issues.

House of Nutrition stand at an event

The results

Shopstory enabled House of Nutrition to make a smooth and successful transition from outsourcing their Google Ads campaigns to an external agency to managing them in-house with ease and efficiency. Our platform empowered them to be more involved and proactive in their advertising performance by giving them full access and insight into their campaign details and changes. Thanks to Shopstory, House of Nutrition achieved a remarkable increase in their conversion value from Google Ads, which increased by 107% compared to the same period last year. They also saved a lot of time and effort in managing their advertising campaigns, which they reduced by 62%. Today, House of Nutrition can make data-driven decisions and drive their marketing strategy as they can now see the whole picture, make sense of their paid advertising activity and see results.

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Written by
Tara Gerashi
Written by
Tara Gerashi
House of Nutrition

Conversions in Google Ads increased by 107%

Background & Challenge

House of Nutrition is a leading health and nutrition retailer in the Netherlands with a global presence. Known for their extensive range of high quality nutritional supplements, sports nutrition products and health foods, they serve a diverse customer base ranging from fitness enthusiasts to people striving for a healthier lifestyle.

Despite their success, they had outsourced their e-commerce advertising to a marketing agency and faced several challenges:

  • Low performance: They were not satisfied with the results of their Google Ads campaigns, which had low conversion rates, high cost per acquisition and negative returns on ad spend.
  • Ineffective campaign spend: They burned a lot of money on irrelevant or low-quality traffic without getting enough value or achieving their goals over time.
  • Lack of control and involvement: They felt disconnected from their performance campaigns and the advertising process as they had minimal visibility or influence over campaign details.

These issues prompted them to take a more hands-on approach to their marketing strategies, looking for tools and platforms that would allow them to have more clarity, control and insight into their marketing activities.

The solution

To overcome these challenges, House of Nutrition switched to Shopstory, a no-code platform that allows online stores to manage and optimize their Google Ads campaigns. Our platform allowed them to use a flow that automatically updated bidding strategies in Google Ads based on their historical data and custom thresholds for conversions and costs that adjusted campaign optimizations to their specific business needs. This gave the marketing team direct control over their ad performance and a good sense of their return on ad spend (ROAS). They also set up real-time notifications that alerted them via email or Slack to keep them informed of any changes or issues.

House of Nutrition stand at an event

The results

Shopstory enabled House of Nutrition to make a smooth and successful transition from outsourcing their Google Ads campaigns to an external agency to managing them in-house with ease and efficiency. Our platform empowered them to be more involved and proactive in their advertising performance by giving them full access and insight into their campaign details and changes. Thanks to Shopstory, House of Nutrition achieved a remarkable increase in their conversion value from Google Ads, which increased by 107% compared to the same period last year. They also saved a lot of time and effort in managing their advertising campaigns, which they reduced by 62%. Today, House of Nutrition can make data-driven decisions and drive their marketing strategy as they can now see the whole picture, make sense of their paid advertising activity and see results.

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