Our vision

We build bridges between customers and online shops.

Our story

Hello! 👋 We are Sebastian & Robert, the founders of Shopstory. We founded our company in 2020, back then under the name boomerank. Our goal was to help small and medium sized e-commerce businesses build a profitable business model and have a better chance in a highly competitive market. Historically, e-commerce favors those with big budgets and huge workforces - we wanted to change that!

Over the past year, we've helped more than 150 online stores achieve their goals. Their successes are what motivate us every day and show us that we are on the right track. In reality, it feels to us like we've just begun our journey. In fact, the further we get, the more we realize how much is possible for those who dream big and take innovative steps.

With that in mind, we look forward to the future and will continue to strive to develop the best solution for our customers.

Sebastian Schwelle and Robert Böhm Founder Shopstory

Shopstory in numbers

clicks per year, on ads placed via Shopstory.
Optimizations in search ads placed via Shopstory per month.
Managed Ad Spend across all ads placed in Shopstory.
Sales are triggered per year by Shopstory via Google Ads.
Countries in which Shopstory operates.
Employees who work at Shopstory.

Shopstory is known from

We are Google Premier Partner 2023

Google Premier Partner 2023 Badge

Advertisers who meet the requirements to partner with Google and also exceed additional spend and performance standards can earn the Premier Google Partner badge.

Shopstory has been recognized by Google as a Premier Partner 2023, ranking in the top 3% of partners. Premier Partner status distinguishes us as Google Ads experts.

The Shopstory Leadership Team

Image of Sebastian Schwelle, CEO at Shopstory

Sebastian Schwelle

Image of Robert Böhm, CTO at Shopstory

Robert Böhm

Lukas photo

Lukas Hochmeister

Image of Christian Wawer, Marketing Lead at Shopstory

Christian Wawer

Marketing Lead
Image of Hannes Formanek, Head of Customer Success at Shopstory

Hannes Formanek

Head of Customer Success

The entire team

Daniel Peier Shopstory Portrait

Daniel Peier

Senior Project Manager
Florian Muth-Zeisler Portrait

Florian Muth-Zeisler

Sales Team Lead
James Langer Shopstory Portrait

James Langer

Expansion Lead
Lance Janssen Shopstory Portrait

Lance Janssen

Engineering Manager
Salvo Morhayim Shopstory Portrait

Salvo Morhayim

Operations Manager
Gabriel Baumgarten Shopstory Portrait

Gabriel Baumgarten

Senior Account Executive
Christopher Rogl Shopstory Portrait

Christopher Rogl

Senior Product Manager
Maximilian Mayrhofer Shopstory Portrait

Maximilian Mayrhofer

Full-Stack Developer
Jushan Saitia Shopstory Portrait

Jushan Saitia

Senior Customer Success Manager
Tamara Rott Shopstory Portrait

Tamara Rott

Full-Stack Developer
Filip Great Shopstory Portrait

Filip Groß

Account Executive
Fabian Koder Shopstory Portrait

Fabian Koder

Full-Stack Developer
Anna Kovacs Shopstory Portrait

Anna Kovacs

Junior Product Owner

Our values at Shopstory

Transparency Icon


Transparency is a top priority at Shopstory - whether in communication with customers, the data & results in the Shopstory app or amongst our team.

Education icon

Advanced training

By providing learning content, we empower online retailers to engage with e-commerce in a sustainable and fun way.

Door/accesibility icon


Rather than throwing around technical terms, we communicate in an easy-to-understand way so that even non-marketers can access the world of online marketing.

Partnership icon


Whether internally or externally, at Shopstory you are not just a number. We focus on personal connections and put people in the spotlight.

Become a part of Shopstory

We are always looking for talented and unique individuals who want to grow with Shopstory.
Check out our open positions and apply today.

Our partners

We rely on a large and diverse set of partners with different focus areas including eCommerce, Communication & PR and Design & Branding.

We look forward to your inquiry and will get back to you as soon as possible.
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