Initial situation

Holzhandel Deutschland sells its sustainable wood stocks via holzhandel-deutschland.de and thus supplies manufacturers of terrace, garden and other living areas with first-class wood.

The challenge

Marketing is not always easy and there are many problems that can arise. Three problems that had emerged were the following:

• Extremely high time investment: Marketing requires a lot of planning, research, creativity and analysis. This takes a lot of time and resources, which are often in short supply. If the marketing team has too many tasks or receives too little support, it can quickly become overwhelmed and the quality of the work suffers.
• Constant manual optimization work: Marketing is not a one-time process, but a continuous cycle of testing, measuring and adjusting. This means that the marketing team must constantly monitor and optimize campaign performance to achieve the best results. This requires a lot of skill and experience, but also a lot of manual work that can be error-prone and very small-scale.
• A lot of money burned on inefficient campaigns: Marketing is also an investment that should pay off. But not every campaign is successful, and that can lead to frustration.

Solution

Before Shopstory's marketing software, Holzhandel Deutschland sacrificed 10 hours per week for the mere optimization of campaigns. Thanks to Shopstory, a maximum of 2 hours per week are needed for campaign optimization and even the smaller-scale optimization work is mostly automated in the background. In addition, the campaigns perform better and have increased new customer sales on Google Ads by 52%. In addition, there is a 60% increase in new customer orders on Google Ads.