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Marketing Automation

8 Examples of Automating your Google Ads with Shopstory

1.2.2024

8 Examples of Automating your Google Ads with Shopstory
Marketing Automation

8 Examples of Automating your Google Ads with Shopstory

1.2.2024
February 1, 2024
8 Examples of Automating your Google Ads with Shopstory
Webinar

8 Examples of Automating your Google Ads with Shopstory

1.2.2024
February 1, 2024

Have you always wondered how you can automate your Google Ads? In the dynamic environment of performance marketing, there are many repetitive optimization tasks that slow marketers down and feel like steering a ship through constantly changing waters. It is not uncommon to have to optimize campaigns and keywords several times a month. This task can quickly become as tedious as it is crucial - especially for stores that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take up a lot of time and energy. This tests not only the patience but also the efficiency of marketers.

The rise of marketing automation has revolutionized this landscape and separated the marketers who embrace it from those who don't. Automation tools allow marketers to automate their repetitive tasks and ensure that their managed campaigns are optimized, responsive and most importantly, cost-effective at all times. By using marketing automation tools, marketers can shift their focus back from the repetitive to the strategic and create campaigns that not only appeal to their target audience, but do so at the right time and with the right message.

This move towards automation is where Shopstory shines, offering a no-code platform designed to, among other things, automate and optimize Google Ads campaigns with just a few clicks. In the following post, we outline 8 ways you can utilize the power of Shopstory to automate your Google Ads campaigns and ensure your marketing efforts are efficient and effective.

1. Keyword Optimization

Keyword optimization is the cornerstone of any successful Google Ads campaign. With Shopstory, you can automate this process through flows such as "Add keywords to ad group from Google Sheets" and "Pause bad performing keywords in Google Ads". These flows allow you to dynamically manage keywords based on performance metrics to ensure your ads are always targeting the right audience. Learn more in our blog about how to build a flow that continuously optimizes your keywords.

2. Bid Adjustments

Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers the "Threshold based change of bid strategies" flow, which automates bid adjustments based on preset performance thresholds to ensure your budget is always allocated to the best performing campaigns.

3. Performance Reporting

Understanding the performance of your Google Ads campaigns is crucial for making informed decisions. The "Monthly performance report including interpretation of results" flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summarized interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.

4. Campaign Optimization

Campaigns require regular review and adjustment to ensure they are delivering the desired results. Shopstory's flow "Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met" automates this process by pausing underperforming campaigns based on ROAS and cost metrics to ensure your budget is spent on campaigns that deliver results.

5. Display Creation

Creating engaging ad content can be time-consuming. Shopstory's flow "Suggest meta ad creatives from high-performing keywords" uses ChatGPT to generate creative ad content based on your high-performing keywords, simplifying the content creation process and ensuring your ads are always fresh and relevant.

6. Product Feed Optimization

For online stores, it is important to optimize the product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer for products (action)" flow allows you to categorize and optimize your product feed based on performance to ensure your ads always show your best-selling or most relevant products. Optionally, you can also have ChatGPT create fully automated product descriptions in Shopify.

7. Dynamic Ad Placements

Determining the best ad placements can be a challenge. The "Meta: Update ad placements dynamically" flow optimizes your ad placements based on performance data to ensure your ads are always seen in the most effective places in the Meta ecosystem.

8. Automated Notifications

In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real time can make a huge difference. Automated notifications serve as your eyes and ears, keeping you informed of critical changes and opportunities without the need for constant manual monitoring and fear of intrusion. Shopstory also offers a variety of flows in this area to keep you up to date. Automated notifications, based on certain thresholds that can be exceeded or fallen short of, allow you to keep a constant eye on product performance and stock levels.

Some of our flows for notifications:

  1. Campaign performance notifications: Our "Slack notification if campaign performance is bad (ROAS low, cost high)" flow notifies you immediately if a campaign's return on ad spend (ROAS) falls below a set threshold or if costs are too high. This instant alert system allows you to quickly take corrective action to ensure your campaigns remain profitable. You can also take a closer look at the flow in our blog "Automated notifications for poor campaign performance".
  2. Product performance insights: To get insights into the performance of your products, the "Best performing product detector (last 30 days)" flow sends weekly notifications about your best performing products based on conversions, ROAS or other KPIs. Conversely, the "Slack notification if keyword performance is bad" flow focuses on keywords and alerts you when certain keywords are performing poorly, helping you to optimize or pause them if necessary.
  3. Stock alerts: Although not explicitly mentioned in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when stock levels are low. This would be particularly useful for e-commerce businesses that want to maintain optimal stock levels without manual stock checks.
  4. Threshold-based notifications: The "(PMax) Campaign performance monitoring - cost & conversion value corridor" and "(PMax) Campaign performance monitoring - ROAS" flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's cost, conversion value or ROAS deviate from the defined acceptable range, allowing for timely adjustments to campaign settings.
  5. Weekly performance summaries: The "Weekly campaign performance summary and comparison last7days vs last14days" flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.

By adding automated notifications to your arsenal of marketing automation tools, you'll ensure you're always aware of key aspects of your campaigns and inventory and can quickly respond to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency, but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting a flagging campaign, capitalizing on high-performing products or replenishing low stock levels, automated alerts ensure you're always one step ahead.

Conclusion

Marketing automation is here to stay. Especially in the realm of performance marketing, it's not just an add-on - it's become a necessity for those who want to stay competitive in a rapidly changing digital landscape. Shopstory Automate and its automations, mapped in flows, provide a powerful tool for marketers looking to optimize and automate their Google Ads campaigns. Nothing is unthinkable, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping up; it's about setting the pace. Using tools like Shopstory is therefore essential to create more responsive, targeted and ultimately more successful marketing campaigns.

In the ever-evolving world of e-commerce & marketing, it's crucial to stay ahead and stay ahead of your competition. Take advantage of marketing automation with Shopstory Automate to optimize your advertising campaigns, save time and resources, and get back to focusing on what matters most - the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

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Have you always wondered how you can automate your Google Ads? In the dynamic environment of performance marketing, there are many repetitive optimization tasks that slow marketers down and feel like steering a ship through constantly changing waters. It is not uncommon to have to optimize campaigns and keywords several times a month. This task can quickly become as tedious as it is crucial - especially for stores that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take up a lot of time and energy. This tests not only the patience but also the efficiency of marketers.

The rise of marketing automation has revolutionized this landscape and separated the marketers who embrace it from those who don't. Automation tools allow marketers to automate their repetitive tasks and ensure that their managed campaigns are optimized, responsive and most importantly, cost-effective at all times. By using marketing automation tools, marketers can shift their focus back from the repetitive to the strategic and create campaigns that not only appeal to their target audience, but do so at the right time and with the right message.

This move towards automation is where Shopstory shines, offering a no-code platform designed to, among other things, automate and optimize Google Ads campaigns with just a few clicks. In the following post, we outline 8 ways you can utilize the power of Shopstory to automate your Google Ads campaigns and ensure your marketing efforts are efficient and effective.

1. Keyword Optimization

Keyword optimization is the cornerstone of any successful Google Ads campaign. With Shopstory, you can automate this process through flows such as "Add keywords to ad group from Google Sheets" and "Pause bad performing keywords in Google Ads". These flows allow you to dynamically manage keywords based on performance metrics to ensure your ads are always targeting the right audience. Learn more in our blog about how to build a flow that continuously optimizes your keywords.

2. Bid Adjustments

Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers the "Threshold based change of bid strategies" flow, which automates bid adjustments based on preset performance thresholds to ensure your budget is always allocated to the best performing campaigns.

3. Performance Reporting

Understanding the performance of your Google Ads campaigns is crucial for making informed decisions. The "Monthly performance report including interpretation of results" flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summarized interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.

4. Campaign Optimization

Campaigns require regular review and adjustment to ensure they are delivering the desired results. Shopstory's flow "Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met" automates this process by pausing underperforming campaigns based on ROAS and cost metrics to ensure your budget is spent on campaigns that deliver results.

5. Display Creation

Creating engaging ad content can be time-consuming. Shopstory's flow "Suggest meta ad creatives from high-performing keywords" uses ChatGPT to generate creative ad content based on your high-performing keywords, simplifying the content creation process and ensuring your ads are always fresh and relevant.

6. Product Feed Optimization

For online stores, it is important to optimize the product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer for products (action)" flow allows you to categorize and optimize your product feed based on performance to ensure your ads always show your best-selling or most relevant products. Optionally, you can also have ChatGPT create fully automated product descriptions in Shopify.

7. Dynamic Ad Placements

Determining the best ad placements can be a challenge. The "Meta: Update ad placements dynamically" flow optimizes your ad placements based on performance data to ensure your ads are always seen in the most effective places in the Meta ecosystem.

8. Automated Notifications

In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real time can make a huge difference. Automated notifications serve as your eyes and ears, keeping you informed of critical changes and opportunities without the need for constant manual monitoring and fear of intrusion. Shopstory also offers a variety of flows in this area to keep you up to date. Automated notifications, based on certain thresholds that can be exceeded or fallen short of, allow you to keep a constant eye on product performance and stock levels.

Some of our flows for notifications:

  1. Campaign performance notifications: Our "Slack notification if campaign performance is bad (ROAS low, cost high)" flow notifies you immediately if a campaign's return on ad spend (ROAS) falls below a set threshold or if costs are too high. This instant alert system allows you to quickly take corrective action to ensure your campaigns remain profitable. You can also take a closer look at the flow in our blog "Automated notifications for poor campaign performance".
  2. Product performance insights: To get insights into the performance of your products, the "Best performing product detector (last 30 days)" flow sends weekly notifications about your best performing products based on conversions, ROAS or other KPIs. Conversely, the "Slack notification if keyword performance is bad" flow focuses on keywords and alerts you when certain keywords are performing poorly, helping you to optimize or pause them if necessary.
  3. Stock alerts: Although not explicitly mentioned in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when stock levels are low. This would be particularly useful for e-commerce businesses that want to maintain optimal stock levels without manual stock checks.
  4. Threshold-based notifications: The "(PMax) Campaign performance monitoring - cost & conversion value corridor" and "(PMax) Campaign performance monitoring - ROAS" flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's cost, conversion value or ROAS deviate from the defined acceptable range, allowing for timely adjustments to campaign settings.
  5. Weekly performance summaries: The "Weekly campaign performance summary and comparison last7days vs last14days" flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.

By adding automated notifications to your arsenal of marketing automation tools, you'll ensure you're always aware of key aspects of your campaigns and inventory and can quickly respond to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency, but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting a flagging campaign, capitalizing on high-performing products or replenishing low stock levels, automated alerts ensure you're always one step ahead.

Conclusion

Marketing automation is here to stay. Especially in the realm of performance marketing, it's not just an add-on - it's become a necessity for those who want to stay competitive in a rapidly changing digital landscape. Shopstory Automate and its automations, mapped in flows, provide a powerful tool for marketers looking to optimize and automate their Google Ads campaigns. Nothing is unthinkable, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping up; it's about setting the pace. Using tools like Shopstory is therefore essential to create more responsive, targeted and ultimately more successful marketing campaigns.

In the ever-evolving world of e-commerce & marketing, it's crucial to stay ahead and stay ahead of your competition. Take advantage of marketing automation with Shopstory Automate to optimize your advertising campaigns, save time and resources, and get back to focusing on what matters most - the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

Playful Linkedin Icon
Playful Mail Icon

Have you always wondered how you can automate your Google Ads? In the dynamic environment of performance marketing, there are many repetitive optimization tasks that slow marketers down and feel like steering a ship through constantly changing waters. It is not uncommon to have to optimize campaigns and keywords several times a month. This task can quickly become as tedious as it is crucial - especially for stores that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take up a lot of time and energy. This tests not only the patience but also the efficiency of marketers.

The rise of marketing automation has revolutionized this landscape and separated the marketers who embrace it from those who don't. Automation tools allow marketers to automate their repetitive tasks and ensure that their managed campaigns are optimized, responsive and most importantly, cost-effective at all times. By using marketing automation tools, marketers can shift their focus back from the repetitive to the strategic and create campaigns that not only appeal to their target audience, but do so at the right time and with the right message.

This move towards automation is where Shopstory shines, offering a no-code platform designed to, among other things, automate and optimize Google Ads campaigns with just a few clicks. In the following post, we outline 8 ways you can utilize the power of Shopstory to automate your Google Ads campaigns and ensure your marketing efforts are efficient and effective.

1. Keyword Optimization

Keyword optimization is the cornerstone of any successful Google Ads campaign. With Shopstory, you can automate this process through flows such as "Add keywords to ad group from Google Sheets" and "Pause bad performing keywords in Google Ads". These flows allow you to dynamically manage keywords based on performance metrics to ensure your ads are always targeting the right audience. Learn more in our blog about how to build a flow that continuously optimizes your keywords.

2. Bid Adjustments

Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers the "Threshold based change of bid strategies" flow, which automates bid adjustments based on preset performance thresholds to ensure your budget is always allocated to the best performing campaigns.

3. Performance Reporting

Understanding the performance of your Google Ads campaigns is crucial for making informed decisions. The "Monthly performance report including interpretation of results" flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summarized interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.

4. Campaign Optimization

Campaigns require regular review and adjustment to ensure they are delivering the desired results. Shopstory's flow "Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met" automates this process by pausing underperforming campaigns based on ROAS and cost metrics to ensure your budget is spent on campaigns that deliver results.

5. Display Creation

Creating engaging ad content can be time-consuming. Shopstory's flow "Suggest meta ad creatives from high-performing keywords" uses ChatGPT to generate creative ad content based on your high-performing keywords, simplifying the content creation process and ensuring your ads are always fresh and relevant.

6. Product Feed Optimization

For online stores, it is important to optimize the product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer for products (action)" flow allows you to categorize and optimize your product feed based on performance to ensure your ads always show your best-selling or most relevant products. Optionally, you can also have ChatGPT create fully automated product descriptions in Shopify.

7. Dynamic Ad Placements

Determining the best ad placements can be a challenge. The "Meta: Update ad placements dynamically" flow optimizes your ad placements based on performance data to ensure your ads are always seen in the most effective places in the Meta ecosystem.

8. Automated Notifications

In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real time can make a huge difference. Automated notifications serve as your eyes and ears, keeping you informed of critical changes and opportunities without the need for constant manual monitoring and fear of intrusion. Shopstory also offers a variety of flows in this area to keep you up to date. Automated notifications, based on certain thresholds that can be exceeded or fallen short of, allow you to keep a constant eye on product performance and stock levels.

Some of our flows for notifications:

  1. Campaign performance notifications: Our "Slack notification if campaign performance is bad (ROAS low, cost high)" flow notifies you immediately if a campaign's return on ad spend (ROAS) falls below a set threshold or if costs are too high. This instant alert system allows you to quickly take corrective action to ensure your campaigns remain profitable. You can also take a closer look at the flow in our blog "Automated notifications for poor campaign performance".
  2. Product performance insights: To get insights into the performance of your products, the "Best performing product detector (last 30 days)" flow sends weekly notifications about your best performing products based on conversions, ROAS or other KPIs. Conversely, the "Slack notification if keyword performance is bad" flow focuses on keywords and alerts you when certain keywords are performing poorly, helping you to optimize or pause them if necessary.
  3. Stock alerts: Although not explicitly mentioned in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when stock levels are low. This would be particularly useful for e-commerce businesses that want to maintain optimal stock levels without manual stock checks.
  4. Threshold-based notifications: The "(PMax) Campaign performance monitoring - cost & conversion value corridor" and "(PMax) Campaign performance monitoring - ROAS" flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's cost, conversion value or ROAS deviate from the defined acceptable range, allowing for timely adjustments to campaign settings.
  5. Weekly performance summaries: The "Weekly campaign performance summary and comparison last7days vs last14days" flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.

By adding automated notifications to your arsenal of marketing automation tools, you'll ensure you're always aware of key aspects of your campaigns and inventory and can quickly respond to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency, but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting a flagging campaign, capitalizing on high-performing products or replenishing low stock levels, automated alerts ensure you're always one step ahead.

Conclusion

Marketing automation is here to stay. Especially in the realm of performance marketing, it's not just an add-on - it's become a necessity for those who want to stay competitive in a rapidly changing digital landscape. Shopstory Automate and its automations, mapped in flows, provide a powerful tool for marketers looking to optimize and automate their Google Ads campaigns. Nothing is unthinkable, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping up; it's about setting the pace. Using tools like Shopstory is therefore essential to create more responsive, targeted and ultimately more successful marketing campaigns.

In the ever-evolving world of e-commerce & marketing, it's crucial to stay ahead and stay ahead of your competition. Take advantage of marketing automation with Shopstory Automate to optimize your advertising campaigns, save time and resources, and get back to focusing on what matters most - the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

Playful Linkedin Icon
Playful Mail Icon

Have you always wondered how you can automate your Google Ads? In the dynamic environment of performance marketing, there are many repetitive optimization tasks that slow marketers down and feel like steering a ship through constantly changing waters. It is not uncommon to have to optimize campaigns and keywords several times a month. This task can quickly become as tedious as it is crucial - especially for stores that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take up a lot of time and energy. This tests not only the patience but also the efficiency of marketers.

The rise of marketing automation has revolutionized this landscape and separated the marketers who embrace it from those who don't. Automation tools allow marketers to automate their repetitive tasks and ensure that their managed campaigns are optimized, responsive and most importantly, cost-effective at all times. By using marketing automation tools, marketers can shift their focus back from the repetitive to the strategic and create campaigns that not only appeal to their target audience, but do so at the right time and with the right message.

This move towards automation is where Shopstory shines, offering a no-code platform designed to, among other things, automate and optimize Google Ads campaigns with just a few clicks. In the following post, we outline 8 ways you can utilize the power of Shopstory to automate your Google Ads campaigns and ensure your marketing efforts are efficient and effective.

1. Keyword Optimization

Keyword optimization is the cornerstone of any successful Google Ads campaign. With Shopstory, you can automate this process through flows such as "Add keywords to ad group from Google Sheets" and "Pause bad performing keywords in Google Ads". These flows allow you to dynamically manage keywords based on performance metrics to ensure your ads are always targeting the right audience. Learn more in our blog about how to build a flow that continuously optimizes your keywords.

2. Bid Adjustments

Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers the "Threshold based change of bid strategies" flow, which automates bid adjustments based on preset performance thresholds to ensure your budget is always allocated to the best performing campaigns.

3. Performance Reporting

Understanding the performance of your Google Ads campaigns is crucial for making informed decisions. The "Monthly performance report including interpretation of results" flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summarized interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.

4. Campaign Optimization

Campaigns require regular review and adjustment to ensure they are delivering the desired results. Shopstory's flow "Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met" automates this process by pausing underperforming campaigns based on ROAS and cost metrics to ensure your budget is spent on campaigns that deliver results.

5. Display Creation

Creating engaging ad content can be time-consuming. Shopstory's flow "Suggest meta ad creatives from high-performing keywords" uses ChatGPT to generate creative ad content based on your high-performing keywords, simplifying the content creation process and ensuring your ads are always fresh and relevant.

6. Product Feed Optimization

For online stores, it is important to optimize the product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer for products (action)" flow allows you to categorize and optimize your product feed based on performance to ensure your ads always show your best-selling or most relevant products. Optionally, you can also have ChatGPT create fully automated product descriptions in Shopify.

7. Dynamic Ad Placements

Determining the best ad placements can be a challenge. The "Meta: Update ad placements dynamically" flow optimizes your ad placements based on performance data to ensure your ads are always seen in the most effective places in the Meta ecosystem.

8. Automated Notifications

In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real time can make a huge difference. Automated notifications serve as your eyes and ears, keeping you informed of critical changes and opportunities without the need for constant manual monitoring and fear of intrusion. Shopstory also offers a variety of flows in this area to keep you up to date. Automated notifications, based on certain thresholds that can be exceeded or fallen short of, allow you to keep a constant eye on product performance and stock levels.

Some of our flows for notifications:

  1. Campaign performance notifications: Our "Slack notification if campaign performance is bad (ROAS low, cost high)" flow notifies you immediately if a campaign's return on ad spend (ROAS) falls below a set threshold or if costs are too high. This instant alert system allows you to quickly take corrective action to ensure your campaigns remain profitable. You can also take a closer look at the flow in our blog "Automated notifications for poor campaign performance".
  2. Product performance insights: To get insights into the performance of your products, the "Best performing product detector (last 30 days)" flow sends weekly notifications about your best performing products based on conversions, ROAS or other KPIs. Conversely, the "Slack notification if keyword performance is bad" flow focuses on keywords and alerts you when certain keywords are performing poorly, helping you to optimize or pause them if necessary.
  3. Stock alerts: Although not explicitly mentioned in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when stock levels are low. This would be particularly useful for e-commerce businesses that want to maintain optimal stock levels without manual stock checks.
  4. Threshold-based notifications: The "(PMax) Campaign performance monitoring - cost & conversion value corridor" and "(PMax) Campaign performance monitoring - ROAS" flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's cost, conversion value or ROAS deviate from the defined acceptable range, allowing for timely adjustments to campaign settings.
  5. Weekly performance summaries: The "Weekly campaign performance summary and comparison last7days vs last14days" flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.

By adding automated notifications to your arsenal of marketing automation tools, you'll ensure you're always aware of key aspects of your campaigns and inventory and can quickly respond to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency, but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting a flagging campaign, capitalizing on high-performing products or replenishing low stock levels, automated alerts ensure you're always one step ahead.

Conclusion

Marketing automation is here to stay. Especially in the realm of performance marketing, it's not just an add-on - it's become a necessity for those who want to stay competitive in a rapidly changing digital landscape. Shopstory Automate and its automations, mapped in flows, provide a powerful tool for marketers looking to optimize and automate their Google Ads campaigns. Nothing is unthinkable, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping up; it's about setting the pace. Using tools like Shopstory is therefore essential to create more responsive, targeted and ultimately more successful marketing campaigns.

In the ever-evolving world of e-commerce & marketing, it's crucial to stay ahead and stay ahead of your competition. Take advantage of marketing automation with Shopstory Automate to optimize your advertising campaigns, save time and resources, and get back to focusing on what matters most - the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

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Written by
Christian Wawer
Written by
Christian Wawer
Marketing Automation

8 Examples of Automating your Google Ads with Shopstory

Have you always wondered how you can automate your Google Ads? In the dynamic environment of performance marketing, there are many repetitive optimization tasks that slow marketers down and feel like steering a ship through constantly changing waters. It is not uncommon to have to optimize campaigns and keywords several times a month. This task can quickly become as tedious as it is crucial - especially for stores that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take up a lot of time and energy. This tests not only the patience but also the efficiency of marketers.

The rise of marketing automation has revolutionized this landscape and separated the marketers who embrace it from those who don't. Automation tools allow marketers to automate their repetitive tasks and ensure that their managed campaigns are optimized, responsive and most importantly, cost-effective at all times. By using marketing automation tools, marketers can shift their focus back from the repetitive to the strategic and create campaigns that not only appeal to their target audience, but do so at the right time and with the right message.

This move towards automation is where Shopstory shines, offering a no-code platform designed to, among other things, automate and optimize Google Ads campaigns with just a few clicks. In the following post, we outline 8 ways you can utilize the power of Shopstory to automate your Google Ads campaigns and ensure your marketing efforts are efficient and effective.

1. Keyword Optimization

Keyword optimization is the cornerstone of any successful Google Ads campaign. With Shopstory, you can automate this process through flows such as "Add keywords to ad group from Google Sheets" and "Pause bad performing keywords in Google Ads". These flows allow you to dynamically manage keywords based on performance metrics to ensure your ads are always targeting the right audience. Learn more in our blog about how to build a flow that continuously optimizes your keywords.

2. Bid Adjustments

Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers the "Threshold based change of bid strategies" flow, which automates bid adjustments based on preset performance thresholds to ensure your budget is always allocated to the best performing campaigns.

3. Performance Reporting

Understanding the performance of your Google Ads campaigns is crucial for making informed decisions. The "Monthly performance report including interpretation of results" flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summarized interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.

4. Campaign Optimization

Campaigns require regular review and adjustment to ensure they are delivering the desired results. Shopstory's flow "Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met" automates this process by pausing underperforming campaigns based on ROAS and cost metrics to ensure your budget is spent on campaigns that deliver results.

5. Display Creation

Creating engaging ad content can be time-consuming. Shopstory's flow "Suggest meta ad creatives from high-performing keywords" uses ChatGPT to generate creative ad content based on your high-performing keywords, simplifying the content creation process and ensuring your ads are always fresh and relevant.

6. Product Feed Optimization

For online stores, it is important to optimize the product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer for products (action)" flow allows you to categorize and optimize your product feed based on performance to ensure your ads always show your best-selling or most relevant products. Optionally, you can also have ChatGPT create fully automated product descriptions in Shopify.

7. Dynamic Ad Placements

Determining the best ad placements can be a challenge. The "Meta: Update ad placements dynamically" flow optimizes your ad placements based on performance data to ensure your ads are always seen in the most effective places in the Meta ecosystem.

8. Automated Notifications

In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real time can make a huge difference. Automated notifications serve as your eyes and ears, keeping you informed of critical changes and opportunities without the need for constant manual monitoring and fear of intrusion. Shopstory also offers a variety of flows in this area to keep you up to date. Automated notifications, based on certain thresholds that can be exceeded or fallen short of, allow you to keep a constant eye on product performance and stock levels.

Some of our flows for notifications:

  1. Campaign performance notifications: Our "Slack notification if campaign performance is bad (ROAS low, cost high)" flow notifies you immediately if a campaign's return on ad spend (ROAS) falls below a set threshold or if costs are too high. This instant alert system allows you to quickly take corrective action to ensure your campaigns remain profitable. You can also take a closer look at the flow in our blog "Automated notifications for poor campaign performance".
  2. Product performance insights: To get insights into the performance of your products, the "Best performing product detector (last 30 days)" flow sends weekly notifications about your best performing products based on conversions, ROAS or other KPIs. Conversely, the "Slack notification if keyword performance is bad" flow focuses on keywords and alerts you when certain keywords are performing poorly, helping you to optimize or pause them if necessary.
  3. Stock alerts: Although not explicitly mentioned in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when stock levels are low. This would be particularly useful for e-commerce businesses that want to maintain optimal stock levels without manual stock checks.
  4. Threshold-based notifications: The "(PMax) Campaign performance monitoring - cost & conversion value corridor" and "(PMax) Campaign performance monitoring - ROAS" flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's cost, conversion value or ROAS deviate from the defined acceptable range, allowing for timely adjustments to campaign settings.
  5. Weekly performance summaries: The "Weekly campaign performance summary and comparison last7days vs last14days" flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.

By adding automated notifications to your arsenal of marketing automation tools, you'll ensure you're always aware of key aspects of your campaigns and inventory and can quickly respond to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency, but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting a flagging campaign, capitalizing on high-performing products or replenishing low stock levels, automated alerts ensure you're always one step ahead.

Conclusion

Marketing automation is here to stay. Especially in the realm of performance marketing, it's not just an add-on - it's become a necessity for those who want to stay competitive in a rapidly changing digital landscape. Shopstory Automate and its automations, mapped in flows, provide a powerful tool for marketers looking to optimize and automate their Google Ads campaigns. Nothing is unthinkable, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping up; it's about setting the pace. Using tools like Shopstory is therefore essential to create more responsive, targeted and ultimately more successful marketing campaigns.

In the ever-evolving world of e-commerce & marketing, it's crucial to stay ahead and stay ahead of your competition. Take advantage of marketing automation with Shopstory Automate to optimize your advertising campaigns, save time and resources, and get back to focusing on what matters most - the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

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