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freytag & berndt

Orders increased by 15%

4.9.2022

A pair of booklets from Freytag & Berndt
freytag & berndt

Orders increased by 15%

4.9.2022
March 13, 2024
A pair of booklets from Freytag & Berndt
Webinar

Orders increased by 15%

4.9.2022
March 13, 2024

Initial situation

freytag & berndt is a traditional Austrian map publisher whose roots go back to 1770. In addition to producing and selling its own maps (road maps, hiking maps, etc.), its business also includes Austria's largest travel bookstore in downtown Vienna, focusing on travel, outdoor and leisure. The freytag & berndt online shop was also added 20 years ago.

Challenge    

Nowadays, online visibility is indispensable for a web store if prospective customers are to be reached and sales are to be achieved. Especially in the field of "book trade", companies are confronted with enormous competition nowadays. In order to get support for the SEO and SEA work, Shopstory came on board.

Likewise, in times of ever new popping up online payment options, providing secure but different payment methods is indispensable for a greater choice in the payment process. This can present online shops with major challenges, which is why freytag & berndt has been relying on Unzer 's expertise in this area for 15 years.

Solution

The Shopstory software was able to support freytag & berndt in terms of keyword research, optimization of SEA campaigns and setting up Google Shopping campaigns. This saved the company valuable time in daily business, simplified their work flow and made the SEO and SEA work more accessible to internal employees.

Unzer, on the other hand, helps the Austrian map publisher by having their easily integrated modules cover the entire spectrum of payment management. These support freytag & berndt from payment processing to reporting and analyses of all transactions.

"We have been a customer of Unzer for years and there has never been a reason for us to change. Unzer offers straightforward yet secure payment solutions for our customers."

Allan Hiermann

Marketing Manager freytag & berndt

Speaker

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Results

15%
Increase in orders
18%
Increase in sales
"Shopstory makes the complex topics of SEO & SEA easy to understand and accessible."

Allan Hiermann

Marketing Manager at freytag & berndt

Initial situation

freytag & berndt is a traditional Austrian map publisher whose roots go back to 1770. In addition to producing and selling its own maps (road maps, hiking maps, etc.), its business also includes Austria's largest travel bookstore in downtown Vienna, focusing on travel, outdoor and leisure. The freytag & berndt online shop was also added 20 years ago.

Challenge    

Nowadays, online visibility is indispensable for a web store if prospective customers are to be reached and sales are to be achieved. Especially in the field of "book trade", companies are confronted with enormous competition nowadays. In order to get support for the SEO and SEA work, Shopstory came on board.

Likewise, in times of ever new popping up online payment options, providing secure but different payment methods is indispensable for a greater choice in the payment process. This can present online shops with major challenges, which is why freytag & berndt has been relying on Unzer 's expertise in this area for 15 years.

Solution

The Shopstory software was able to support freytag & berndt in terms of keyword research, optimization of SEA campaigns and setting up Google Shopping campaigns. This saved the company valuable time in daily business, simplified their work flow and made the SEO and SEA work more accessible to internal employees.

Unzer, on the other hand, helps the Austrian map publisher by having their easily integrated modules cover the entire spectrum of payment management. These support freytag & berndt from payment processing to reporting and analyses of all transactions.

"We have been a customer of Unzer for years and there has never been a reason for us to change. Unzer offers straightforward yet secure payment solutions for our customers."

Allan Hiermann

Marketing Manager freytag & berndt

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Initial situation

freytag & berndt is a traditional Austrian map publisher whose roots go back to 1770. In addition to producing and selling its own maps (road maps, hiking maps, etc.), its business also includes Austria's largest travel bookstore in downtown Vienna, focusing on travel, outdoor and leisure. The freytag & berndt online shop was also added 20 years ago.

Challenge    

Nowadays, online visibility is indispensable for a web store if prospective customers are to be reached and sales are to be achieved. Especially in the field of "book trade", companies are confronted with enormous competition nowadays. In order to get support for the SEO and SEA work, Shopstory came on board.

Likewise, in times of ever new popping up online payment options, providing secure but different payment methods is indispensable for a greater choice in the payment process. This can present online shops with major challenges, which is why freytag & berndt has been relying on Unzer 's expertise in this area for 15 years.

Solution

The Shopstory software was able to support freytag & berndt in terms of keyword research, optimization of SEA campaigns and setting up Google Shopping campaigns. This saved the company valuable time in daily business, simplified their work flow and made the SEO and SEA work more accessible to internal employees.

Unzer, on the other hand, helps the Austrian map publisher by having their easily integrated modules cover the entire spectrum of payment management. These support freytag & berndt from payment processing to reporting and analyses of all transactions.

"We have been a customer of Unzer for years and there has never been a reason for us to change. Unzer offers straightforward yet secure payment solutions for our customers."

Allan Hiermann

Marketing Manager freytag & berndt

Playful Linkedin Icon
Playful Mail Icon

Initial situation

freytag & berndt is a traditional Austrian map publisher whose roots go back to 1770. In addition to producing and selling its own maps (road maps, hiking maps, etc.), its business also includes Austria's largest travel bookstore in downtown Vienna, focusing on travel, outdoor and leisure. The freytag & berndt online shop was also added 20 years ago.

Challenge    

Nowadays, online visibility is indispensable for a web store if prospective customers are to be reached and sales are to be achieved. Especially in the field of "book trade", companies are confronted with enormous competition nowadays. In order to get support for the SEO and SEA work, Shopstory came on board.

Likewise, in times of ever new popping up online payment options, providing secure but different payment methods is indispensable for a greater choice in the payment process. This can present online shops with major challenges, which is why freytag & berndt has been relying on Unzer 's expertise in this area for 15 years.

Solution

The Shopstory software was able to support freytag & berndt in terms of keyword research, optimization of SEA campaigns and setting up Google Shopping campaigns. This saved the company valuable time in daily business, simplified their work flow and made the SEO and SEA work more accessible to internal employees.

Unzer, on the other hand, helps the Austrian map publisher by having their easily integrated modules cover the entire spectrum of payment management. These support freytag & berndt from payment processing to reporting and analyses of all transactions.

"We have been a customer of Unzer for years and there has never been a reason for us to change. Unzer offers straightforward yet secure payment solutions for our customers."

Allan Hiermann

Marketing Manager freytag & berndt

Playful Linkedin Icon
Playful Mail Icon

Initial situation

freytag & berndt is a traditional Austrian map publisher whose roots go back to 1770. In addition to producing and selling its own maps (road maps, hiking maps, etc.), its business also includes Austria's largest travel bookstore in downtown Vienna, focusing on travel, outdoor and leisure. The freytag & berndt online shop was also added 20 years ago.

Challenge    

Nowadays, online visibility is indispensable for a web store if prospective customers are to be reached and sales are to be achieved. Especially in the field of "book trade", companies are confronted with enormous competition nowadays. In order to get support for the SEO and SEA work, Shopstory came on board.

Likewise, in times of ever new popping up online payment options, providing secure but different payment methods is indispensable for a greater choice in the payment process. This can present online shops with major challenges, which is why freytag & berndt has been relying on Unzer 's expertise in this area for 15 years.

Solution

The Shopstory software was able to support freytag & berndt in terms of keyword research, optimization of SEA campaigns and setting up Google Shopping campaigns. This saved the company valuable time in daily business, simplified their work flow and made the SEO and SEA work more accessible to internal employees.

Unzer, on the other hand, helps the Austrian map publisher by having their easily integrated modules cover the entire spectrum of payment management. These support freytag & berndt from payment processing to reporting and analyses of all transactions.

"We have been a customer of Unzer for years and there has never been a reason for us to change. Unzer offers straightforward yet secure payment solutions for our customers."

Allan Hiermann

Marketing Manager freytag & berndt

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Written by
Hannah Moser
Written by
Hannah Moser
freytag & berndt

Orders increased by 15%

Initial situation

freytag & berndt is a traditional Austrian map publisher whose roots go back to 1770. In addition to producing and selling its own maps (road maps, hiking maps, etc.), its business also includes Austria's largest travel bookstore in downtown Vienna, focusing on travel, outdoor and leisure. The freytag & berndt online shop was also added 20 years ago.

Challenge    

Nowadays, online visibility is indispensable for a web store if prospective customers are to be reached and sales are to be achieved. Especially in the field of "book trade", companies are confronted with enormous competition nowadays. In order to get support for the SEO and SEA work, Shopstory came on board.

Likewise, in times of ever new popping up online payment options, providing secure but different payment methods is indispensable for a greater choice in the payment process. This can present online shops with major challenges, which is why freytag & berndt has been relying on Unzer 's expertise in this area for 15 years.

Solution

The Shopstory software was able to support freytag & berndt in terms of keyword research, optimization of SEA campaigns and setting up Google Shopping campaigns. This saved the company valuable time in daily business, simplified their work flow and made the SEO and SEA work more accessible to internal employees.

Unzer, on the other hand, helps the Austrian map publisher by having their easily integrated modules cover the entire spectrum of payment management. These support freytag & berndt from payment processing to reporting and analyses of all transactions.

"We have been a customer of Unzer for years and there has never been a reason for us to change. Unzer offers straightforward yet secure payment solutions for our customers."

Allan Hiermann

Marketing Manager freytag & berndt

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