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Marketing Automation

Competitive prices thanks to price comparison report

23.1.2024

Competitive prices thanks to price comparison report
Marketing Automation

Competitive prices thanks to price comparison report

23.1.2024
January 22, 2024
Competitive prices thanks to price comparison report
Webinar

Competitive prices thanks to price comparison report

23.1.2024
January 22, 2024

In e-commerce, it is very important for online store operators to regularly compare the prices of competitors (e.g. using a price comparison report) in order to offer competitive prices. This process is often tedious, but can be fully automated with the help of a flow in Shopstory Automate. In the following article, we will show you how you can gain detailed insights into your competitors' pricing in order to make strategic pricing decisions and remain competitive.

The challenge

Introducing: Valentina. She is the owner of an online store selling Korean beauty and skincare products in Sweden. As a young and agile entrepreneur of a small e-commerce store, she is very skillful but has many responsibilities at the same time. These include marketing, accounting but also customer service. She uses the Google Merchant Center, among other things, and in order to sell and grow, Valentina knows that especially in times of e-commerce and constant accessibility on the Internet, price is often the decisive reason for a purchase in an online store. In order to be competitive on the market, the price must also be right.

So every week she spends several hours researching all her competitors' price points. This takes up a lot of her working time. Time that she would rather spend on the visibility and marketing of her products. So what if she had a tireless employee who took care of repetitive tasks - such as price comparisons - 24/7?

The solution

Think of Shopstory Automate as a helping hand that does the work for you on the side so you can get back to focusing on strategic issues. With the help of a flow in our software, Valentina can automatically generate price comparison reports at her desired intervals. Specific information from competitors and their products is used and Shopstory Automate then automatically generates reports based on this data.

Our no-code platform completes the task in three simple steps:

  1. Google Merchant Center: The Merchant Center is used to collect information such as the item ID, title, brand, current prices and the benchmark price of competitors. 
  2. Google Sheets: All collected data is then exported and processed in Google Sheets. 
  3. Mailgun: As a final step, you can have the price comparison report sent to you by email. Alternatively, a Slack notification would also be possible.
Figure: A flow for creating a price comparison report in Shopstory Automate.

The average price of your products compared to your competitors is referred to as the "benchmark price". The report can therefore indicate whether your product is cheaper, more expensive or at the same level as the current benchmark price. This can be very valuable information for you, especially as an e-commerce operator, as the price comparison report can show you patterns that in turn enable you to understand market trends and adapt your strategy. Incidentally, the flow can be expanded as required so that the product prices are automatically updated and adjusted.

By automating the repetitive price comparison, Valentina can not only stay on par with her competitors and keep an overview, she also has time to focus on strategic issues in order to scale her business. In addition, the flow can be expanded as required to update product prices automatically.

Conclusion

Competitive prices are of crucial importance for e-commerce companies, as customers compare prices in the age of the Internet in order to order the desired product at the best price. However, there are also internet portals that automatically compare online stores and their prices to help customers quickly identify the best price. So if you are not one step ahead and calculate wisely, you will quickly lose your customers in this price war.

With Marketing Automation and Shopstory Automate, you can use a flow to automatically generate your price comparisons, quickly gain insights into the pricing strategies of your competitors and make timely adjustments to your own pricing strategy. In this way, you can attract more customers to your online store, increase your sales and continue to grow. In the long term, analyzing such price comparisons also gives you an indication of which products are performing well and which need more attention.

In the ever-evolving world of e-commerce and marketing, it's crucial to stay one step ahead of your competition. Take advantage of marketing automation to focus on the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

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In e-commerce, it is very important for online store operators to regularly compare the prices of competitors (e.g. using a price comparison report) in order to offer competitive prices. This process is often tedious, but can be fully automated with the help of a flow in Shopstory Automate. In the following article, we will show you how you can gain detailed insights into your competitors' pricing in order to make strategic pricing decisions and remain competitive.

The challenge

Introducing: Valentina. She is the owner of an online store selling Korean beauty and skincare products in Sweden. As a young and agile entrepreneur of a small e-commerce store, she is very skillful but has many responsibilities at the same time. These include marketing, accounting but also customer service. She uses the Google Merchant Center, among other things, and in order to sell and grow, Valentina knows that especially in times of e-commerce and constant accessibility on the Internet, price is often the decisive reason for a purchase in an online store. In order to be competitive on the market, the price must also be right.

So every week she spends several hours researching all her competitors' price points. This takes up a lot of her working time. Time that she would rather spend on the visibility and marketing of her products. So what if she had a tireless employee who took care of repetitive tasks - such as price comparisons - 24/7?

The solution

Think of Shopstory Automate as a helping hand that does the work for you on the side so you can get back to focusing on strategic issues. With the help of a flow in our software, Valentina can automatically generate price comparison reports at her desired intervals. Specific information from competitors and their products is used and Shopstory Automate then automatically generates reports based on this data.

Our no-code platform completes the task in three simple steps:

  1. Google Merchant Center: The Merchant Center is used to collect information such as the item ID, title, brand, current prices and the benchmark price of competitors. 
  2. Google Sheets: All collected data is then exported and processed in Google Sheets. 
  3. Mailgun: As a final step, you can have the price comparison report sent to you by email. Alternatively, a Slack notification would also be possible.
Figure: A flow for creating a price comparison report in Shopstory Automate.

The average price of your products compared to your competitors is referred to as the "benchmark price". The report can therefore indicate whether your product is cheaper, more expensive or at the same level as the current benchmark price. This can be very valuable information for you, especially as an e-commerce operator, as the price comparison report can show you patterns that in turn enable you to understand market trends and adapt your strategy. Incidentally, the flow can be expanded as required so that the product prices are automatically updated and adjusted.

By automating the repetitive price comparison, Valentina can not only stay on par with her competitors and keep an overview, she also has time to focus on strategic issues in order to scale her business. In addition, the flow can be expanded as required to update product prices automatically.

Conclusion

Competitive prices are of crucial importance for e-commerce companies, as customers compare prices in the age of the Internet in order to order the desired product at the best price. However, there are also internet portals that automatically compare online stores and their prices to help customers quickly identify the best price. So if you are not one step ahead and calculate wisely, you will quickly lose your customers in this price war.

With Marketing Automation and Shopstory Automate, you can use a flow to automatically generate your price comparisons, quickly gain insights into the pricing strategies of your competitors and make timely adjustments to your own pricing strategy. In this way, you can attract more customers to your online store, increase your sales and continue to grow. In the long term, analyzing such price comparisons also gives you an indication of which products are performing well and which need more attention.

In the ever-evolving world of e-commerce and marketing, it's crucial to stay one step ahead of your competition. Take advantage of marketing automation to focus on the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

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In e-commerce, it is very important for online store operators to regularly compare the prices of competitors (e.g. using a price comparison report) in order to offer competitive prices. This process is often tedious, but can be fully automated with the help of a flow in Shopstory Automate. In the following article, we will show you how you can gain detailed insights into your competitors' pricing in order to make strategic pricing decisions and remain competitive.

The challenge

Introducing: Valentina. She is the owner of an online store selling Korean beauty and skincare products in Sweden. As a young and agile entrepreneur of a small e-commerce store, she is very skillful but has many responsibilities at the same time. These include marketing, accounting but also customer service. She uses the Google Merchant Center, among other things, and in order to sell and grow, Valentina knows that especially in times of e-commerce and constant accessibility on the Internet, price is often the decisive reason for a purchase in an online store. In order to be competitive on the market, the price must also be right.

So every week she spends several hours researching all her competitors' price points. This takes up a lot of her working time. Time that she would rather spend on the visibility and marketing of her products. So what if she had a tireless employee who took care of repetitive tasks - such as price comparisons - 24/7?

The solution

Think of Shopstory Automate as a helping hand that does the work for you on the side so you can get back to focusing on strategic issues. With the help of a flow in our software, Valentina can automatically generate price comparison reports at her desired intervals. Specific information from competitors and their products is used and Shopstory Automate then automatically generates reports based on this data.

Our no-code platform completes the task in three simple steps:

  1. Google Merchant Center: The Merchant Center is used to collect information such as the item ID, title, brand, current prices and the benchmark price of competitors. 
  2. Google Sheets: All collected data is then exported and processed in Google Sheets. 
  3. Mailgun: As a final step, you can have the price comparison report sent to you by email. Alternatively, a Slack notification would also be possible.
Figure: A flow for creating a price comparison report in Shopstory Automate.

The average price of your products compared to your competitors is referred to as the "benchmark price". The report can therefore indicate whether your product is cheaper, more expensive or at the same level as the current benchmark price. This can be very valuable information for you, especially as an e-commerce operator, as the price comparison report can show you patterns that in turn enable you to understand market trends and adapt your strategy. Incidentally, the flow can be expanded as required so that the product prices are automatically updated and adjusted.

By automating the repetitive price comparison, Valentina can not only stay on par with her competitors and keep an overview, she also has time to focus on strategic issues in order to scale her business. In addition, the flow can be expanded as required to update product prices automatically.

Conclusion

Competitive prices are of crucial importance for e-commerce companies, as customers compare prices in the age of the Internet in order to order the desired product at the best price. However, there are also internet portals that automatically compare online stores and their prices to help customers quickly identify the best price. So if you are not one step ahead and calculate wisely, you will quickly lose your customers in this price war.

With Marketing Automation and Shopstory Automate, you can use a flow to automatically generate your price comparisons, quickly gain insights into the pricing strategies of your competitors and make timely adjustments to your own pricing strategy. In this way, you can attract more customers to your online store, increase your sales and continue to grow. In the long term, analyzing such price comparisons also gives you an indication of which products are performing well and which need more attention.

In the ever-evolving world of e-commerce and marketing, it's crucial to stay one step ahead of your competition. Take advantage of marketing automation to focus on the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

Playful Linkedin Icon
Playful Mail Icon

In e-commerce, it is very important for online store operators to regularly compare the prices of competitors (e.g. using a price comparison report) in order to offer competitive prices. This process is often tedious, but can be fully automated with the help of a flow in Shopstory Automate. In the following article, we will show you how you can gain detailed insights into your competitors' pricing in order to make strategic pricing decisions and remain competitive.

The challenge

Introducing: Valentina. She is the owner of an online store selling Korean beauty and skincare products in Sweden. As a young and agile entrepreneur of a small e-commerce store, she is very skillful but has many responsibilities at the same time. These include marketing, accounting but also customer service. She uses the Google Merchant Center, among other things, and in order to sell and grow, Valentina knows that especially in times of e-commerce and constant accessibility on the Internet, price is often the decisive reason for a purchase in an online store. In order to be competitive on the market, the price must also be right.

So every week she spends several hours researching all her competitors' price points. This takes up a lot of her working time. Time that she would rather spend on the visibility and marketing of her products. So what if she had a tireless employee who took care of repetitive tasks - such as price comparisons - 24/7?

The solution

Think of Shopstory Automate as a helping hand that does the work for you on the side so you can get back to focusing on strategic issues. With the help of a flow in our software, Valentina can automatically generate price comparison reports at her desired intervals. Specific information from competitors and their products is used and Shopstory Automate then automatically generates reports based on this data.

Our no-code platform completes the task in three simple steps:

  1. Google Merchant Center: The Merchant Center is used to collect information such as the item ID, title, brand, current prices and the benchmark price of competitors. 
  2. Google Sheets: All collected data is then exported and processed in Google Sheets. 
  3. Mailgun: As a final step, you can have the price comparison report sent to you by email. Alternatively, a Slack notification would also be possible.
Figure: A flow for creating a price comparison report in Shopstory Automate.

The average price of your products compared to your competitors is referred to as the "benchmark price". The report can therefore indicate whether your product is cheaper, more expensive or at the same level as the current benchmark price. This can be very valuable information for you, especially as an e-commerce operator, as the price comparison report can show you patterns that in turn enable you to understand market trends and adapt your strategy. Incidentally, the flow can be expanded as required so that the product prices are automatically updated and adjusted.

By automating the repetitive price comparison, Valentina can not only stay on par with her competitors and keep an overview, she also has time to focus on strategic issues in order to scale her business. In addition, the flow can be expanded as required to update product prices automatically.

Conclusion

Competitive prices are of crucial importance for e-commerce companies, as customers compare prices in the age of the Internet in order to order the desired product at the best price. However, there are also internet portals that automatically compare online stores and their prices to help customers quickly identify the best price. So if you are not one step ahead and calculate wisely, you will quickly lose your customers in this price war.

With Marketing Automation and Shopstory Automate, you can use a flow to automatically generate your price comparisons, quickly gain insights into the pricing strategies of your competitors and make timely adjustments to your own pricing strategy. In this way, you can attract more customers to your online store, increase your sales and continue to grow. In the long term, analyzing such price comparisons also gives you an indication of which products are performing well and which need more attention.

In the ever-evolving world of e-commerce and marketing, it's crucial to stay one step ahead of your competition. Take advantage of marketing automation to focus on the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

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Written by
Tara Gerashi
Written by
Tara Gerashi
Marketing Automation

Competitive prices thanks to price comparison report

In e-commerce, it is very important for online store operators to regularly compare the prices of competitors (e.g. using a price comparison report) in order to offer competitive prices. This process is often tedious, but can be fully automated with the help of a flow in Shopstory Automate. In the following article, we will show you how you can gain detailed insights into your competitors' pricing in order to make strategic pricing decisions and remain competitive.

The challenge

Introducing: Valentina. She is the owner of an online store selling Korean beauty and skincare products in Sweden. As a young and agile entrepreneur of a small e-commerce store, she is very skillful but has many responsibilities at the same time. These include marketing, accounting but also customer service. She uses the Google Merchant Center, among other things, and in order to sell and grow, Valentina knows that especially in times of e-commerce and constant accessibility on the Internet, price is often the decisive reason for a purchase in an online store. In order to be competitive on the market, the price must also be right.

So every week she spends several hours researching all her competitors' price points. This takes up a lot of her working time. Time that she would rather spend on the visibility and marketing of her products. So what if she had a tireless employee who took care of repetitive tasks - such as price comparisons - 24/7?

The solution

Think of Shopstory Automate as a helping hand that does the work for you on the side so you can get back to focusing on strategic issues. With the help of a flow in our software, Valentina can automatically generate price comparison reports at her desired intervals. Specific information from competitors and their products is used and Shopstory Automate then automatically generates reports based on this data.

Our no-code platform completes the task in three simple steps:

  1. Google Merchant Center: The Merchant Center is used to collect information such as the item ID, title, brand, current prices and the benchmark price of competitors. 
  2. Google Sheets: All collected data is then exported and processed in Google Sheets. 
  3. Mailgun: As a final step, you can have the price comparison report sent to you by email. Alternatively, a Slack notification would also be possible.
Figure: A flow for creating a price comparison report in Shopstory Automate.

The average price of your products compared to your competitors is referred to as the "benchmark price". The report can therefore indicate whether your product is cheaper, more expensive or at the same level as the current benchmark price. This can be very valuable information for you, especially as an e-commerce operator, as the price comparison report can show you patterns that in turn enable you to understand market trends and adapt your strategy. Incidentally, the flow can be expanded as required so that the product prices are automatically updated and adjusted.

By automating the repetitive price comparison, Valentina can not only stay on par with her competitors and keep an overview, she also has time to focus on strategic issues in order to scale her business. In addition, the flow can be expanded as required to update product prices automatically.

Conclusion

Competitive prices are of crucial importance for e-commerce companies, as customers compare prices in the age of the Internet in order to order the desired product at the best price. However, there are also internet portals that automatically compare online stores and their prices to help customers quickly identify the best price. So if you are not one step ahead and calculate wisely, you will quickly lose your customers in this price war.

With Marketing Automation and Shopstory Automate, you can use a flow to automatically generate your price comparisons, quickly gain insights into the pricing strategies of your competitors and make timely adjustments to your own pricing strategy. In this way, you can attract more customers to your online store, increase your sales and continue to grow. In the long term, analyzing such price comparisons also gives you an indication of which products are performing well and which need more attention.

In the ever-evolving world of e-commerce and marketing, it's crucial to stay one step ahead of your competition. Take advantage of marketing automation to focus on the success of your business.

Are you interested in marketing automation and would like to find out more about our Shopstory Automate software? Then simply follow the link below:

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