Initial situation

For generations, Pirker Lebkuchen has relied on the traditional craft of Lebzelting as well as Metsieden and waxing. The company, whose headquarters are in Mariazell, has been practicing the craft for over 170 years. The production of beeswax products and gingerbread is based on traditional methods, which are only slightly adapted to modern times.

Challenge

Pirker Lebkuchen tried to gain visibility with isolated marketing campaigns, but their Google related tactics ultimately did not lead to the success they hoped for. The challenge was to define an efficient use of budget and a profitable campaign setup. For Shopstory, the challenge was to uncover as many relevant keywords as possible, which have a high search volume and low organic competition. At the same time, it was also a matter of checking the keywords for their profitability and the additional visibility generated.

Solution

By implementing a number of SEO and SEA tactics, significant improvements in the average cost per acquisition were achieved in the first six months, decreasing by 68%. At the same time, Shopstory made it possible to discover new keywords for Google Ads every month and to check them for their profitability and the additional visibility generated. The number of clicks was thus increased by 68%, despite the same budget.  

Results (after 12 months)

• Strong increase in sales
• Cost per acquisition decreased by 87%.
• Visibility has more than doubled thanks to SEO & SEA recommendations.

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