Initial situation

Electronic Partner stands for high-quality brands and quality electric appliances, as well as for expert advice and comprehensive service with over 120 EP dealers throughout Austria. Despite its wide range of products, the company attaches great importance to professionalism, punctual deliveries and professional disposal of old appliances.

Challenge

Since EP operates in a very competitive market with decreasing margins, it was particularly important for the company to use their advertising budget efficiently on the one hand and that the contribution margins cover the advertising costs on the other. The requirement for Shopstory was therefore to uncover as many profitable keywords as possible.

Solution

The focus was thus placed on high-margin categories and products. By taking into account the contribution margins, the respective shopping cart sizes and the CPC, the surplus could be steadily increased. Since Shopstory also took over the detection of keywords for Google Ads, the manual effort was significantly reduced for EP.

"I prefer to work with Shopstory software to create Google search ads because the interface is more user-friendly and performs better than Google Ads."

Wolfgang Leutner
Head of Department New Business Development

Results (after 12 months)

• ROAS (return on ad spend) increased from 2.6 to 9.8.
• The budget could be successively increased up to double.
• The time spent on campaign management has declined sharply.

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