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Marketing Automation

7 Examples of How Marketing Automation is Changing Ecommerce

24.1.2024

How marketing automation is changing e-commerce
Marketing Automation

7 Examples of How Marketing Automation is Changing Ecommerce

24.1.2024
January 23, 2024
How marketing automation is changing e-commerce
Webinar

7 Examples of How Marketing Automation is Changing Ecommerce

24.1.2024
January 23, 2024

Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in e-commerce or performance marketing. Thanks to marketing automation, marketers can save time, increase their efficiency and achieve better results at the same time. Automation can also help e-commerce companies to scale their business model, generate more leads, increase conversion rates, boost the effectiveness of their campaigns and thus use their budget more efficiently.

Across all industries, e-commerce is probably one of the most dynamic and competitive sectors. It is characterized by constant innovation and adaptation. Many online stores make avoidable mistakes even with the basics and struggle with workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we show you 7 areas in which marketing automation can change your e-commerce business for good. And best of all, without requiring a single line of code from you. 

7 areas in which marketing automation is changing e-commerce for good

1. optimization of campaigns

Marketing Automation integrates with e-commerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring and analyzing your results, teams can track important key figures such as keywords, conversions, sales and your ROAS (return on ad spend). The aim here is to realign and further optimize your strategies accordingly.‍

2. improvement of data-driven decision-making

Data is the lifeblood of e-commerce. It provides insights into customer behavior, preferences and needs. However, collecting, analyzing and interpreting data can be a challenge, especially when dealing with large and diverse data sets. With marketing automation, online stores can make better data-driven decisions. They collect and combine data from various sources, apply AI to generate useful insights and suggestions, and automatically take action based on the results or trends.‍

3. save costs

Marketing automation can save e-commerce companies money in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on poorly performing campaigns and increase spending on well-performing campaigns. Another way is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications and tracking.‍

4. improve operational efficiency

E-commerce businesses often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, generating reports and more. These tasks can be stressful and overwhelming, affecting the quality and consistency of work. Marketing automation can help by automating and scheduling many of the repetitive workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human error, data silos and duplicates.‍

5. increase the conversion rate and ROAS

Marketing automation can help e-commerce businesses increase their ROAS by increasing sales per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads and OpenAI to optimize their bids, targets and ads to promote their best products to the customers who are most likely to buy.‍

6. save time

Marketing automation can save e-commerce businesses time by automating and simplifying repetitive and tedious tasks such as data entry, data analysis and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing and executing campaigns. This means that hours of time are freed up per employee per week.‍

7. accelerate growth

‍Marketingautomation allows online stores to accelerate their growth by optimizing their processes. For example, they can use tools such as Shopify, WooCommerce and Shopware 5 to automate their inventory, orders, payments and shipping with ease and integrate seamlessly with other marketing automation tools. As a result, teams can focus on more important matters, such as reaching new customers, markets and territories or offering more products and services. 

Is marketing automation worthwhile in e-commerce?

Marketing automation is more than just a buzzword. It is a tried and tested method of growing and scaling online businesses in a competitive and ever-changing market. According to Statista, the global revenue of the marketing automation industry will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help e-commerce companies do more with the same budget and staff. You can save time, grow faster, work better and get more return on investment. And the best part? You can retain full control of your campaigns without outsourcing marketing support.

‍Conclusion

Marketing automation is a powerful way to transform your e-commerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results and optimize processes across the board. You don't need coding skills or developer help, thanks to modern automation software like Shopstory Automate.

In the ever-evolving world of e-commerce and marketing, you need to stay one step ahead of your competition. Marketing automation allows you to automate repetitive tasks while keeping full control of your processes and freeing up more time and resources for your business success.

Are you ready to take your e-commerce business to the next level with marketing automation? Learn more about how Shopstory Automate can lighten your workload.

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Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in e-commerce or performance marketing. Thanks to marketing automation, marketers can save time, increase their efficiency and achieve better results at the same time. Automation can also help e-commerce companies to scale their business model, generate more leads, increase conversion rates, boost the effectiveness of their campaigns and thus use their budget more efficiently.

Across all industries, e-commerce is probably one of the most dynamic and competitive sectors. It is characterized by constant innovation and adaptation. Many online stores make avoidable mistakes even with the basics and struggle with workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we show you 7 areas in which marketing automation can change your e-commerce business for good. And best of all, without requiring a single line of code from you. 

7 areas in which marketing automation is changing e-commerce for good

1. optimization of campaigns

Marketing Automation integrates with e-commerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring and analyzing your results, teams can track important key figures such as keywords, conversions, sales and your ROAS (return on ad spend). The aim here is to realign and further optimize your strategies accordingly.‍

2. improvement of data-driven decision-making

Data is the lifeblood of e-commerce. It provides insights into customer behavior, preferences and needs. However, collecting, analyzing and interpreting data can be a challenge, especially when dealing with large and diverse data sets. With marketing automation, online stores can make better data-driven decisions. They collect and combine data from various sources, apply AI to generate useful insights and suggestions, and automatically take action based on the results or trends.‍

3. save costs

Marketing automation can save e-commerce companies money in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on poorly performing campaigns and increase spending on well-performing campaigns. Another way is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications and tracking.‍

4. improve operational efficiency

E-commerce businesses often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, generating reports and more. These tasks can be stressful and overwhelming, affecting the quality and consistency of work. Marketing automation can help by automating and scheduling many of the repetitive workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human error, data silos and duplicates.‍

5. increase the conversion rate and ROAS

Marketing automation can help e-commerce businesses increase their ROAS by increasing sales per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads and OpenAI to optimize their bids, targets and ads to promote their best products to the customers who are most likely to buy.‍

6. save time

Marketing automation can save e-commerce businesses time by automating and simplifying repetitive and tedious tasks such as data entry, data analysis and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing and executing campaigns. This means that hours of time are freed up per employee per week.‍

7. accelerate growth

‍Marketingautomation allows online stores to accelerate their growth by optimizing their processes. For example, they can use tools such as Shopify, WooCommerce and Shopware 5 to automate their inventory, orders, payments and shipping with ease and integrate seamlessly with other marketing automation tools. As a result, teams can focus on more important matters, such as reaching new customers, markets and territories or offering more products and services. 

Is marketing automation worthwhile in e-commerce?

Marketing automation is more than just a buzzword. It is a tried and tested method of growing and scaling online businesses in a competitive and ever-changing market. According to Statista, the global revenue of the marketing automation industry will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help e-commerce companies do more with the same budget and staff. You can save time, grow faster, work better and get more return on investment. And the best part? You can retain full control of your campaigns without outsourcing marketing support.

‍Conclusion

Marketing automation is a powerful way to transform your e-commerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results and optimize processes across the board. You don't need coding skills or developer help, thanks to modern automation software like Shopstory Automate.

In the ever-evolving world of e-commerce and marketing, you need to stay one step ahead of your competition. Marketing automation allows you to automate repetitive tasks while keeping full control of your processes and freeing up more time and resources for your business success.

Are you ready to take your e-commerce business to the next level with marketing automation? Learn more about how Shopstory Automate can lighten your workload.

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Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in e-commerce or performance marketing. Thanks to marketing automation, marketers can save time, increase their efficiency and achieve better results at the same time. Automation can also help e-commerce companies to scale their business model, generate more leads, increase conversion rates, boost the effectiveness of their campaigns and thus use their budget more efficiently.

Across all industries, e-commerce is probably one of the most dynamic and competitive sectors. It is characterized by constant innovation and adaptation. Many online stores make avoidable mistakes even with the basics and struggle with workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we show you 7 areas in which marketing automation can change your e-commerce business for good. And best of all, without requiring a single line of code from you. 

7 areas in which marketing automation is changing e-commerce for good

1. optimization of campaigns

Marketing Automation integrates with e-commerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring and analyzing your results, teams can track important key figures such as keywords, conversions, sales and your ROAS (return on ad spend). The aim here is to realign and further optimize your strategies accordingly.‍

2. improvement of data-driven decision-making

Data is the lifeblood of e-commerce. It provides insights into customer behavior, preferences and needs. However, collecting, analyzing and interpreting data can be a challenge, especially when dealing with large and diverse data sets. With marketing automation, online stores can make better data-driven decisions. They collect and combine data from various sources, apply AI to generate useful insights and suggestions, and automatically take action based on the results or trends.‍

3. save costs

Marketing automation can save e-commerce companies money in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on poorly performing campaigns and increase spending on well-performing campaigns. Another way is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications and tracking.‍

4. improve operational efficiency

E-commerce businesses often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, generating reports and more. These tasks can be stressful and overwhelming, affecting the quality and consistency of work. Marketing automation can help by automating and scheduling many of the repetitive workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human error, data silos and duplicates.‍

5. increase the conversion rate and ROAS

Marketing automation can help e-commerce businesses increase their ROAS by increasing sales per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads and OpenAI to optimize their bids, targets and ads to promote their best products to the customers who are most likely to buy.‍

6. save time

Marketing automation can save e-commerce businesses time by automating and simplifying repetitive and tedious tasks such as data entry, data analysis and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing and executing campaigns. This means that hours of time are freed up per employee per week.‍

7. accelerate growth

‍Marketingautomation allows online stores to accelerate their growth by optimizing their processes. For example, they can use tools such as Shopify, WooCommerce and Shopware 5 to automate their inventory, orders, payments and shipping with ease and integrate seamlessly with other marketing automation tools. As a result, teams can focus on more important matters, such as reaching new customers, markets and territories or offering more products and services. 

Is marketing automation worthwhile in e-commerce?

Marketing automation is more than just a buzzword. It is a tried and tested method of growing and scaling online businesses in a competitive and ever-changing market. According to Statista, the global revenue of the marketing automation industry will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help e-commerce companies do more with the same budget and staff. You can save time, grow faster, work better and get more return on investment. And the best part? You can retain full control of your campaigns without outsourcing marketing support.

‍Conclusion

Marketing automation is a powerful way to transform your e-commerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results and optimize processes across the board. You don't need coding skills or developer help, thanks to modern automation software like Shopstory Automate.

In the ever-evolving world of e-commerce and marketing, you need to stay one step ahead of your competition. Marketing automation allows you to automate repetitive tasks while keeping full control of your processes and freeing up more time and resources for your business success.

Are you ready to take your e-commerce business to the next level with marketing automation? Learn more about how Shopstory Automate can lighten your workload.

Playful Linkedin Icon
Playful Mail Icon

Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in e-commerce or performance marketing. Thanks to marketing automation, marketers can save time, increase their efficiency and achieve better results at the same time. Automation can also help e-commerce companies to scale their business model, generate more leads, increase conversion rates, boost the effectiveness of their campaigns and thus use their budget more efficiently.

Across all industries, e-commerce is probably one of the most dynamic and competitive sectors. It is characterized by constant innovation and adaptation. Many online stores make avoidable mistakes even with the basics and struggle with workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we show you 7 areas in which marketing automation can change your e-commerce business for good. And best of all, without requiring a single line of code from you. 

7 areas in which marketing automation is changing e-commerce for good

1. optimization of campaigns

Marketing Automation integrates with e-commerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring and analyzing your results, teams can track important key figures such as keywords, conversions, sales and your ROAS (return on ad spend). The aim here is to realign and further optimize your strategies accordingly.‍

2. improvement of data-driven decision-making

Data is the lifeblood of e-commerce. It provides insights into customer behavior, preferences and needs. However, collecting, analyzing and interpreting data can be a challenge, especially when dealing with large and diverse data sets. With marketing automation, online stores can make better data-driven decisions. They collect and combine data from various sources, apply AI to generate useful insights and suggestions, and automatically take action based on the results or trends.‍

3. save costs

Marketing automation can save e-commerce companies money in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on poorly performing campaigns and increase spending on well-performing campaigns. Another way is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications and tracking.‍

4. improve operational efficiency

E-commerce businesses often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, generating reports and more. These tasks can be stressful and overwhelming, affecting the quality and consistency of work. Marketing automation can help by automating and scheduling many of the repetitive workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human error, data silos and duplicates.‍

5. increase the conversion rate and ROAS

Marketing automation can help e-commerce businesses increase their ROAS by increasing sales per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads and OpenAI to optimize their bids, targets and ads to promote their best products to the customers who are most likely to buy.‍

6. save time

Marketing automation can save e-commerce businesses time by automating and simplifying repetitive and tedious tasks such as data entry, data analysis and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing and executing campaigns. This means that hours of time are freed up per employee per week.‍

7. accelerate growth

‍Marketingautomation allows online stores to accelerate their growth by optimizing their processes. For example, they can use tools such as Shopify, WooCommerce and Shopware 5 to automate their inventory, orders, payments and shipping with ease and integrate seamlessly with other marketing automation tools. As a result, teams can focus on more important matters, such as reaching new customers, markets and territories or offering more products and services. 

Is marketing automation worthwhile in e-commerce?

Marketing automation is more than just a buzzword. It is a tried and tested method of growing and scaling online businesses in a competitive and ever-changing market. According to Statista, the global revenue of the marketing automation industry will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help e-commerce companies do more with the same budget and staff. You can save time, grow faster, work better and get more return on investment. And the best part? You can retain full control of your campaigns without outsourcing marketing support.

‍Conclusion

Marketing automation is a powerful way to transform your e-commerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results and optimize processes across the board. You don't need coding skills or developer help, thanks to modern automation software like Shopstory Automate.

In the ever-evolving world of e-commerce and marketing, you need to stay one step ahead of your competition. Marketing automation allows you to automate repetitive tasks while keeping full control of your processes and freeing up more time and resources for your business success.

Are you ready to take your e-commerce business to the next level with marketing automation? Learn more about how Shopstory Automate can lighten your workload.

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Written by
Tara Gerashi
Written by
Tara Gerashi
Marketing Automation

7 Examples of How Marketing Automation is Changing Ecommerce

Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in e-commerce or performance marketing. Thanks to marketing automation, marketers can save time, increase their efficiency and achieve better results at the same time. Automation can also help e-commerce companies to scale their business model, generate more leads, increase conversion rates, boost the effectiveness of their campaigns and thus use their budget more efficiently.

Across all industries, e-commerce is probably one of the most dynamic and competitive sectors. It is characterized by constant innovation and adaptation. Many online stores make avoidable mistakes even with the basics and struggle with workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we show you 7 areas in which marketing automation can change your e-commerce business for good. And best of all, without requiring a single line of code from you. 

7 areas in which marketing automation is changing e-commerce for good

1. optimization of campaigns

Marketing Automation integrates with e-commerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring and analyzing your results, teams can track important key figures such as keywords, conversions, sales and your ROAS (return on ad spend). The aim here is to realign and further optimize your strategies accordingly.‍

2. improvement of data-driven decision-making

Data is the lifeblood of e-commerce. It provides insights into customer behavior, preferences and needs. However, collecting, analyzing and interpreting data can be a challenge, especially when dealing with large and diverse data sets. With marketing automation, online stores can make better data-driven decisions. They collect and combine data from various sources, apply AI to generate useful insights and suggestions, and automatically take action based on the results or trends.‍

3. save costs

Marketing automation can save e-commerce companies money in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on poorly performing campaigns and increase spending on well-performing campaigns. Another way is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications and tracking.‍

4. improve operational efficiency

E-commerce businesses often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, generating reports and more. These tasks can be stressful and overwhelming, affecting the quality and consistency of work. Marketing automation can help by automating and scheduling many of the repetitive workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human error, data silos and duplicates.‍

5. increase the conversion rate and ROAS

Marketing automation can help e-commerce businesses increase their ROAS by increasing sales per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads and OpenAI to optimize their bids, targets and ads to promote their best products to the customers who are most likely to buy.‍

6. save time

Marketing automation can save e-commerce businesses time by automating and simplifying repetitive and tedious tasks such as data entry, data analysis and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing and executing campaigns. This means that hours of time are freed up per employee per week.‍

7. accelerate growth

‍Marketingautomation allows online stores to accelerate their growth by optimizing their processes. For example, they can use tools such as Shopify, WooCommerce and Shopware 5 to automate their inventory, orders, payments and shipping with ease and integrate seamlessly with other marketing automation tools. As a result, teams can focus on more important matters, such as reaching new customers, markets and territories or offering more products and services. 

Is marketing automation worthwhile in e-commerce?

Marketing automation is more than just a buzzword. It is a tried and tested method of growing and scaling online businesses in a competitive and ever-changing market. According to Statista, the global revenue of the marketing automation industry will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help e-commerce companies do more with the same budget and staff. You can save time, grow faster, work better and get more return on investment. And the best part? You can retain full control of your campaigns without outsourcing marketing support.

‍Conclusion

Marketing automation is a powerful way to transform your e-commerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results and optimize processes across the board. You don't need coding skills or developer help, thanks to modern automation software like Shopstory Automate.

In the ever-evolving world of e-commerce and marketing, you need to stay one step ahead of your competition. Marketing automation allows you to automate repetitive tasks while keeping full control of your processes and freeing up more time and resources for your business success.

Are you ready to take your e-commerce business to the next level with marketing automation? Learn more about how Shopstory Automate can lighten your workload.

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